AM/NS India launches Pelican galvanised steel brand to fight rust

ArcelorMittal Nippon Steel India, or AM/NS India, has launched a new premium galvanised steel brand called AM/NS Pelican. The company said the brand has been designed to meet the growing needs of India's construction, infrastructure, manufacturing and engineering sectors. The launch strengthens the company's range of special products and reflects its focus on delivering higher-quality products in line with customer demand.

The launch comes at a time when infrastructure development, industrial expansion and the construction and manufacturing sectors are seeing steadily rising demand for durable, low-maintenance materials, which has also pushed up demand for rust-resistant steel products.

India's total galvanised steel market, or demand, is estimated at around 7.65 million metric tonnes in 2025. Galvanised steel carries a protective coating that guards against rust and wear, and AM/NS Pelican has been developed for this purpose, to give customers better rust protection, consistent quality and longer life. Its features include strong rust protection, uniform coating quality and ease of shaping, making it suitable for work where durability, appearance and ease of fabrication matter.

The product can be used in roofing and roof structures, pipes, air-conditioning and ventilation systems, cable trays, fencing, furniture, drums and barrels, and other general engineering applications. Pelican will be manufactured using AM/NS India's advanced galvanising capability and made available through the company's distribution and customer network across India.

Ranjan Dhar, Director and Vice President, Sales and Marketing at AM/NS India, said, "Indian customers are increasingly looking for steel options built for specific applications and performance needs. AM/NS Pelican is a high-quality galvanised steel option that offers reliable rust protection along with consistent quality and performance. This new brand strengthens our growing range of special steel products and enhances our ability to offer construction, manufacturing and engineering customers better quality options."

AM/NS India has been steadily expanding its range of special and high-quality steel brands to meet the changing needs of infrastructure, construction and manufacturing customers. Earlier this year, the company launched two special steel brands, AM/NS StructroMax and WeldStar, and Pelican now joins them. StructroMax is meant for infrastructure and structural applications, while WeldStar serves manufacturers of heavy equipment and machinery that need high-strength steel. Pelican, in turn, has been developed for applications where rust protection, durability and long-term performance matter most.

The company said these brands together reflect AM/NS India's strategy of meeting specific customer needs and making high-quality steel more widely available in India. The launch of Pelican, it said, demonstrates the company's continued focus on expanding its range of special steel products in line with customer demand. The company said that with its advanced galvanising facility and nationwide distribution network, the brand is positioned to meet growing demand for high-performance, rust-resistant steel in the construction, manufacturing and engineering sectors, offering customers a reliable option for long-term durability and value.