DPDP CONSENT
The notice section 5 of the Digital Personal Data Protection Act 2023 asks for before consent is taken, and the record of every consent PT24 asks you for. The privacy notice is the longer account of what we hold; this page is the asking and the undoing of it.
Last updated 11 September 2026
Who is asking
Prime Time 24 Media Network is the data fiduciary for everything described here. It decides why and how your personal data is handled on this site and it answers for it. The officer named at the foot of this page is where a request under this Act is sent.
Reading asks for no consent
Reading PT24 needs no consent from you because reading asks nothing of you: no account, no name, no address. The reader id in a cookie, the language cookie and the count against a story are what let the site remember a setting and rank a list, and they carry nothing that identifies you. The interest weights are one part of reading you can switch off, and the switch is on You.
Measurement is the exception, and it is why you are asked anything at all. Counting which stories are read is not one of the legitimate uses the Act lets us rely on without asking, so we ask.
Consent one: being counted
PT24 uses Google Analytics to see which stories are read, on what kind of device, and roughly from where. It is how a small desk decides what to report more of.
- What it takes
- Cookies on your device, an id of its own for this device, the pages you opened, your rough location from your connection, and what browser and device you are using. Not your name, which we do not have.
- Why
- To count readers and see what is read. Nothing here is used to advertise to you, here or anywhere else.
- Who holds it
- Google, as our processor, for 14 months.
- Until you answer
- Nothing. The tag is on the page under instructions to store nothing and read nothing, and that is what it does until you say yes.
- Taking it back
- The switch on You, any day, and it stops that moment.
Consent two: the morning mail
What you give: an email address. Why: to send you the 07:00 paper in the city and language you chose, and nothing else. How long: until you leave, and the row is then kept unsent so a second signup reopens it rather than doubling it. How to withdraw: the link in the foot of every mail, which needs no sign-in. Nothing is sent to an address until its owner has opened a confirmation link, so an address typed in by somebody else never receives a thing.
Consent three: writing to the desk
What you give: your name, your phone or email, your message, your area, and a photograph if you attach one. Why: to answer you, to check a tip, or to talk about an advertisement. How long: as long as the matter is open and our record of having answered it is worth keeping. How to withdraw: write to the officer below and your details go, though a story already published from a tip stays published.
Consent four: PT24 Awaaz
This one is asked for on its own page, in two separate boxes that start unticked, and it is set out there in full before you fill anything in. In short: what you give is your name, mobile number, area, your piece and its photographs, and your email if you choose. Why: to satisfy ourselves you are a real person, to edit and publish the piece under the name you chose, to reach you about it, to let anyone named in it reply, and to answer a complaint about it. How long: 90 days after the outcome if it is not published, 3 years after publication if it is. How to withdraw: the officer below, at any time, and taking a published piece down is a request you can make at the same address.
Consent five: alerts on your phone
What you give: a token your browser mints, which lets us reach that browser and nothing else about you. Why: to send Prime Alerts, meaning breaking news in your city. How long: until you turn alerts off, at which point it is destroyed, and a browser that stops answering is dropped without being asked. How to withdraw: the switch on You, or your browser's own notification settings.
What we will not do with any of it
We will not use what you gave for one of these purposes for another one. An address given for the morning mail is not added to an alert list. A number given with a piece for Awaaz is not rung about advertising. We do not sell, rent or trade any of it, and we do not profile you across other sites, because we have nothing on any other site with which to do it.
Your rights, and how to use them
The Act gives you five, and none of them costs anything:
- Access
- A copy of what we hold about you, and who we have given it to.
- Correction
- Anything wrong put right, anything missing completed.
- Erasure
- What we hold deleted, unless a law makes us keep it, in which case we tell you which law.
- Withdrawal
- Any consent on this page taken back, as easily as it was given.
- Nomination
- Somebody named by you to exercise these on your behalf if you cannot.
Write to the officer named below. We acknowledge within 24 hours and answer within 15 days. If the answer does not satisfy you, the Data Protection Board of India will hear a complaint about it.
Children and guardianship
We do not knowingly handle the personal data of anyone under 18. PT24 Awaaz asks you to confirm you are an adult before it takes a piece. If you believe a child's details have reached us, write to the officer below and they will be erased.
In your language
This notice is published in English, Hindi, Marathi and Kannada, and the language switch at the foot of the page changes it. All four say the same thing.
Who to write to
Samadhan Singh, grievance@primetime24.com.
A complaint is acknowledged within 24 hours and decided within 15 days.
The rest of the house: Who we are, The editorial charter, Corrections, Ownership, Grievance officer.