Samsung launches 2026 Bespoke AI appliances range in India
Samsung India has launched its 2026 Bespoke AI appliances lineup, saying the goal is to make customers' everyday lives simpler and more convenient. The company unveiled the range at an experiential event called "The Brief Gurugram." At the event, the company showed how AI has become a common thread connecting its various product categories. Through the SmartThings platform, climate control, laundry, living room and kitchen appliances are linked in a single ecosystem that learns users' habits, automates tasks and also manages energy consumption.
The new lineup features premium touchscreens, advanced voice intelligence and inclusive design, which the company says together deliver a connected, easy-to-use and secure smart home experience for everyone.
JB Park, President and CEO of Samsung Southwest Asia, said, "Our 2026 Bespoke AI lineup is designed to understand diverse lifestyles, making this range your AI home companion that delivers real-life convenience. Samsung's goal is to create an AI home where technology adapts to your lifestyle. To make homes smarter, safer and more human-centred, our Bespoke AI appliances come with AI Vision, Samsung Knox solutions and inclusive design. Every second Samsung appliance sold in India today is a Bespoke AI appliance, and we are confident our new lineup will continue to receive the same love and support from customers."
The Family Hub refrigerator in the lineup features AI Vision technology powered by Google Gemini, which delivers contextual AI experiences such as video-to-recipe. Its 32-inch screen serves as a household hub for notes, schedules and entertainment, and also includes features tailored to local needs such as family care and pet care.
The Bespoke AI WindFree Pro air conditioner in the range is a next-generation platform that delivers superior air quality through PM1.0 purification with AI-enabled controls. It also allows climate management that can be expanded as needed through SmartThings and Home Appliance Remote Management (HRM).
Designed for modern living spaces, the Infinite 1-Way Cassette AC (with WindFree) offers striking edge lighting with 9 light modes. Its WindFree cooling system cools rooms effectively through 17,200 micro holes without blowing cold air directly onto occupants. The AC has an ultra-slim profile with a depth of just 13.8 centimetres and is made of durable ASA (Acrylonitrile Styrene Acrylate) material. It also features SmartThings control, an AI Comfort mode and an Intertek-certified antibacterial copper filter that make it more efficient.
