Ranveer Singh named BMW India's new brand ambassador as new 7 Series launches

Bollywood actor Ranveer Singh has become the new brand ambassador for BMW India. At a large event in New Delhi on September 11, Ranveer unveiled the company's new BMW 7 Series range. The event showcased luxury, strong performance and modern technology, and also offered a glimpse of BMW's new branding strategy.

A key feature of the new 7 Series is that customers will get a fully electric option alongside the petrol version. This means BMW is placing as much emphasis on electric mobility as on conventional engines in the luxury sedan segment. Bookings for the car have already begun in India, with deliveries starting from October 2026. According to BMW's official information, the 7 Series has a particular focus on premium interiors, the latest digital technology and a comfortable ride.

This is not Ranveer Singh's first major partnership with the automobile sector. He has previously been associated with brands such as Skoda Auto India and Maruti Suzuki Nexa. His new role as BMW's brand ambassador could help the company boost the appeal of luxury cars among younger customers. Ranveer's popularity, driven by a string of hit films, is also growing rapidly both in India and around the world, which could benefit BMW going forward.

Ranveer is himself known for his interest in expensive, high-performance cars, so his image matches well with BMW's focus on luxury, sporty and technology-driven cars. The company is also expanding the range of electric models in its Indian portfolio, and alongside the 7 Series, there is growing customer interest in cars such as the i7.

From an automobile marketing perspective, this partnership could prove significant for BMW. Given Ranveer's large social media reach, his enthusiasm for cars and the rising competition in the luxury car market during the festive season, the partnership is expected to bring greater publicity for the BMW 7 Series and the company's upcoming models.