Ferrero Rocher launches two new hazelnut bars in India

Ferrero India Private Limited, the Indian arm of the global Ferrero Group, has announced the launch of Ferrero Rocher bars, marking the brand's entry into India's premium bar segment. The company said the signature Ferrero Rocher experience is now being offered in a new format, combining select ingredients, distinct flavour and the brand's well known golden packaging.

The bars are made from Ferrero Rocher's signature mix of smooth chocolate, creamy filling and crunchy hazelnuts. The company said this brings a new experience to one of the most popular chocolate formats in India.

Ferrero Rocher is already known for combining quality, craftsmanship and a multi-sensory experience. With the bars, the brand is now bringing this same signature experience into a different format, so people can enjoy it alone or share it with others.

The bar has been specially designed, with the Ferrero Rocher design etched onto it. It reflects the brand's iconic texture, alternating between smooth and crunchy sections. Made from select cocoa and hazelnuts, the bars melt in the mouth and offer a different texture with every bite. The range comes in two variants, Classic Hazelnut and 70 Percent Cocoa Hazelnut, with the latter offering the richest cocoa experience.

Zoheb Kapuswala, Marketing Head, Ferrero India Subcontinent, said, "Ferrero Rocher has built a strong presence in India through its unique combination of quality, craftsmanship and distinctive taste. With Ferrero Rocher Bars, we are giving these same signature elements a new form and offering people more multi-sensory ways to experience the brand. From the choice of ingredients to the design and taste of the bar, every detail has been designed to make each bite special. While staying true to the original ingredients that have come to define the brand, we are pleased that people will now be able to explore Ferrero Rocher in a new format."

Each bar weighs 90 grams and is wrapped in Ferrero Rocher's signature golden packaging, preserving the brand's distinct identity in this new format. The Classic Milk variant offers a smooth, comforting experience, while the 70 Percent Dark variant has a deeper and more intense cocoa flavour.

Ferrero Rocher Bars will initially be available on quick commerce platforms, before being rolled out to modern trade and premium stores in major cities. The launch campaign, "Ferrero Rocher Ab Bar Swaroop Mein", will be promoted through out-of-home, digital and creator collaborations, culminating in an advertisement featuring actor Hrithik Roshan. The 90-gram bar, available in both Classic Hazelnut and 70 Percent Cocoa Hazelnut variants, is priced at an MRP of Rs 499.