Rokde Jewellers opens Vidarbha's biggest showroom in Chandrapur

A new, grand jewellery showroom has opened at Girnar Chowk in Chandrapur city. Rokde Jewellers, which carries a 124-year legacy of trust across five generations, has launched the multi-storey showroom, spread over more than 25,000 square feet and said to be the largest jewellery showroom in Vidarbha.

The showroom was formally inaugurated at a grand event on September 15. Senior family members Bhaiyyaji Rokde and Vandana Bhaiyyaji Rokde lit the traditional lamp to launch the showroom. Managing Director Rajesh Rokde, Directors Sarang Rokde and Paras Rokde, and Directors Anamika Rokde and Sanskriti Rokde were present on the occasion, along with several well-known city residents and a large number of customers.

The new showroom houses a wide range of gold, diamond, polki, kundan, bridal and fine silver jewellery under one roof, with both modern and traditional designs. Making charges on 22-carat hallmarked gold jewellery now start at just 5 percent, while the showroom also offers what is described as the largest range in Vidarbha of 18-carat plain gold jewellery for everyday wear. Diamond jewellery starts at a price of Rs 19,999, aimed at making it accessible to the common buyer. The showroom is fitted with advanced caratmeter machines to check the purity of jewellery. On the occasion, Rokde Jewellers also announced actors Riteish Deshmukh and Genelia Deshmukh as its official brand ambassadors.

Special offers are being given for three days around the inauguration, on September 15, 16 and 17, 2026. There is a flat 50 percent discount on making charges for gold and silver jewellery, and a full 100 percent discount on making charges for diamond jewellery. Every purchase also comes with an assured gift voucher worth 25 percent of the purchase value for future shopping. During the three-day festival, actress Prajakta Mali will be present on September 16 at 3.30 pm, and actress Esha Talwar will be present on September 17.

For customer convenience, the showroom has a 2,500 square foot multipurpose hall, tight security arrangements, a separate parking lot 600 metres away, and 10 valet parking assistants. Six new jewellery buying plans have also been launched to help customers save. The management has appealed to the people of Chandrapur to take advantage of the festival.